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© 2007-2010 Peter DeHaan Publishing Inc
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A “ONE OF A KIND” SOCK MAKER TAPS CALL CENTER
FOR ORDERING HELP

Solmate Socks creates hand-finished, mismatched socks in colorful, unique patterns. The central Vermont-based company sells to retailers and directly to the public.  The premium sock company has chosen an US-based outsourcing call center to take orders and interact with customers.

Solmate Socks is headed by Marianne Wakerlin, who is known as “The Socklady.”  “It’s been great to have them handling our calls,” said Wakerlin. “My staff no longer has to spend all day Monday handling our many orders from the weekend, and our customers love reaching a helpful, live agent every time they call.”

Wakerlin started her business after she made a huge hit with the more than 100 pairs of socks she knitted for her family and friends. The colorful and complex socks are now made from yarns that are dyed, spun, and knit at small, family-owned businesses in the U.S.  They are hand-finished and purposefully mismatched.

The whimsical socks have developed a cult following among hikers, bikers, and other enthusiasts of high-quality footwear. They were raved over by Whoopi Goldberg on ABC’s “The View.”  The socks are made for everyone from infants to adults in materials like Merino wool and cotton. They sell for about $20 a pair. The company also helps groups use the socks to raise funds for charity projects.

Wakerlin chose them after meeting representatives of the call center at a government sponsored conference.  “We chose them because both companies were started by entrepreneurs who have the same high standards for dealing with their employees and their customers,” Wakerlin said. “It has been a great fit right from the start.”

“We’re thrilled to have such a premium client onboard,” quipped the call center CEO. “Their commitment to their employees and customers is as high as our own. We think our two companies make a fine pair – pun intended – and we’re delighted to help Solmate Socks put its best foot forward to the public.”

More information is available at www.socklady.com.