The Benefits Of Outsourcing

Your Outsourcing Call Center Directory

THE BENEFITS OF OUTSOURCING

Increasing Your Revenue And Customer Base Through Telemarketing:
The Benefits Of Outsourced Appointment Setting, Lead Generation And Market Research

By Jessica Burke

Executive Summary: Sales appointments and new business leads are the lifeblood of every company. Everyone has heard about businesses suffering from the recession and the effects this is having on the economy. Most companies feel by ‘tightening their belts’ they can ride out the effects of the current economic climate but is this really the right approach? At a time when businesses are teetering on the edge of closing down, making redundancies, and losing key clients it is imperative for companies to continue marketing their business and services to build a stable and consistent client base. Devising an effective marketing strategy is the only way to ensure this happens.

Introduction: Telemarketing is one aspect of direct marketing by which a call center salesperson solicits customers to buy products or purchase services over the phone; there may be a subsequent face to face or Web conferencing appointment scheduled during the call. Another implementations of telemarketing uses a recorded sales pitch that is automatically played over the telephone to prospects. This type of telemarketing has come under fire in recent years as it removes the personal touch that is the foundation of successful telemarketing.

Telemarketing is a great way of building prospect lists, increasing customer loyalty and winning sales and can be used successfully whether the business is a large-scale organization or a small business with limited resources. When this activity is handled properly it can deliver sales conversion rates much higher than the response rates typically achieved by direct mail or email marketing. Telemarketing offers significant advantages over other forms of direct marketing but ensuring this activity is right for a particular business is imperative to its success. Fortunately, most professional telemarketing agencies will advise companies as to whether this activity would be suitable for their business. If a company is working with a marketing strategist they may also advise whether this activity is suitable for that company’s industry and strategy.

This article will address the benefits of using telemarketing, issues companies have encountered with this activity, as well as the advantages and disadvantages associated with outbound telemarketing.

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