How telemarketing agencies operate

Your Outsourcing Call Center Directory

DIFFERENT WAYS THAT TELEMARKETING COMPANIES OPERATE

Telemarketing agencies all work in different ways. Some may have in-house telemarketing teams that work from their offices whereas others may use home-based telemarketers to undertake calling. The way clients are charged and telemarketers are paid can also vary greatly. It is important to understand the way a telemarketing agency works before committing to doing business with them as it can have an impact on the amount of meetings or leads generated, the quality of those leads or meetings and the amount of money paid.

The main ways outbound telemarketing agencies work are as follows:

Office Based Telemarketing Teams: These agencies will have their own internal telemarketing teams that are based at the agencies offices and managed by the agency directly. These agencies tend to have a larger client base and may be more expensive but the breadth of experience their telemarketing teams have is significantly more than their competitors.
Home-based Telemarketers Managed by Agency: These agencies will typically have very few full-time staff; often these are one-man bands, which will hire home-based telemarketers to undertake a client’s campaign. There tends to be a lack of control over this type telemarketing as neither the client nor the agency will physically hear or oversee any telemarketing that is completed. Agencies of this nature may not be forthcoming in the fact that they use home-based telemarketers because of this.
Off-shore Telemarketing Agencies: This type of agency will normally undercut any agencies based in first-world countries as they operate in low-cost areas around the world such as India or Sri Lanka. Although they are a cheaper alternative beware of the quality with these agencies. With a poor grasp of the English language, the quality of meetings can be shockingly bad and the way a company is represented by these agencies is abysmal. Most companies having tried these agencies in the past will often bring the business back to their home country.
In-House Telemarketing Teams Based at Client Site: This type of telemarketing agency typically offers to send in-house telemarketers to the client’s site with a team leader present to manage the team. Companies may prefer to have the callers at their site to listen to the calls being made but this can be significantly more expensive way of undertaking this activity.

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